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CoverGirl, MaxFactor collaborate with Lucasfilm on next Star Wars film.
August 14, 2015
By: Christine Esposito
Editor-in-Chief
CoverGirl and Max Factor are collaborating with Lucasfilm for the launch of “an expansive, historic promotional campaign” in support of “Star Wars: The Force Awakens,” the next episode in the “Star Wars” franchise, which is set to open on Dec.18. The cosmetic lines are two of seven brands working with the movie company. According to Lucasfilm, the companies have developeded “break-through, custom creative campaigns, and innovative programs and activations for their targ...
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